About us

Dasfirin didn’t start with a grand plan. It came from a simple frustration Alex Dasfirin ran into after graduating — finding clothes that actually worked for everyday life.

He wanted pieces that felt comfortable, were well made, and held up over time. Too often, items looked great online but didn’t feel right once worn regularly.

So he started paying closer attention: fabric, stitching, and how each piece felt after a full day. What began as his personal way of choosing clothing slowly turned into a more thoughtful approach — and eventually, Dasfirin.

Dasfirin began as a small business in Birmingham, the city Alex calls home.

The rule was straightforward: if he wouldn’t wear it himself, it wouldn’t make the cut. No pressure to release huge collections or chase trends — just good clothing, chosen carefully.

Before long, people noticed. Friends asked where he got his clothes, or why everything felt put together without being flashy. That curiosity confirmed something important: there was room for a store built on restraint, not excess.

Dasfirin is built around everyday wear — the kind of pieces you reach for without thinking, day after day.

Comfort matters. Reliability does too. Trends take a back seat to practicality and wearability.

We keep collections intentionally small. Every item is tested and selected because it works in daily use — not just because it looks good in a photo. Dasfirin keeps growing, but the core stays the same: clothes you can count on, without hype.